Here at Storm we strive to offer incredible customer service and create an atmosphere that is welcoming, professional, yet fun! We feel that we have a great team and that our employees truly contribute to the Storm experience. Read more about each of our team members and what they love about Storm below. 


Traci, Storm's owner, is on a mission to raise awareness for Cystinosis. Her son Tanner, who currently battles this metabolic disease, was the guiding force behind the creation of Storm. Coming from Illinois, Traci found that there was a lack of men's fine clothing stores in Fort Collins. In a smaller town with a bigger city feel, small businesses are crucial. Traci saw this as an opportunity and pushed forward to establish Storm. The goal? Offer higher end clothing to the people of Northern Colorado, while donating 100% of the profits to Cystinosis research. As a result of Traci's selflessness, we are able to raise awareness and fund research for her son and the few afflicted by Cystinosis. 



Tanner is Storm's reason for being. Hailing from Rockford, IL, he's been in Fort Collins for 6 years. He's our main logistic man and keeps everyone else in line (and laughing) with his sharp wit.  Outside of Storm of he's a sneaker-head, sports fanatic (UNC Tarheels biggest fan), and borderline Hawaiian resident having spent over 60 days in this favorite state of his in the past two years.  



Holly has been working at Storm since opening. Originally from North Carolina, she graduated from the University of Georgia with a Fashion Merchandising and Soft Goods degree. Upon graduation she traveled and volunteered her way through South, Central, and North America for two years.  She concluded that trip in Fort Collins and decided to call it home. As Traci's number 2, Holly works hard to ensure Storm can thrive, but she also works hard outside of the store as well. Holly enjoys her time outdoors back country skiing, hiking, exploring, and capturing every moment with her remarkable photography skills. 



Ben was born in Chicago but moved to Colorado Springs at a young age. He later moved to Greeley to study Jazz and Psychology. Two years later, he moved to Fort Collins to study Massage Therapy. Outside of Storm, he is helping people through bodywork. He works for The Colorado Eagles Hockey Club as the official massage therapist, and operates his own sports practice. Ben is a man of many passions. You'll find him playing guitar or ice hockey and are guaranteed to spot him at any Star Wars premiere. He's been an important part of the Storm team for over a year and feels that he is helping to "spread good in the world one stitch at a time." He enjoys helping people find something they love so they can walk out of the store feeling comfortable and more confident.